How Do Blog Templates Explode Your Blogs Popularity?

Blogging has become an immensely competitive area of the internet as more and more people are made aware of it's profit potential. But like anything else on the internet, profit is dependent on traffic, and if you sit blogging away 24 hours a day, you will not make a cent unless there are people coming to that blog. This article talks about getting your blog off to the right start.
At the simplest levels, blogs are just another sort of webpage. Many bloggers forget this. Blogs are just another web page that your reader is drawn to, and based on what they see and read they may or may not stay. Your job as a blogger is to engage their interest from the second your URL shows in their browser bar. And that job does not start with your most recent post, it starts with something that happened before you had even made a post, and that is the nature of the blog template that you are using.
Now a blog template must serve two primary purposes. The first is that it must be visually appealing. Some people take this to mean it should leap off the page and grab the reader, win every design award every put out there, or be loaded full of all the latest flash media bells and whistles. You don't need to do that. Your job is not to win prizes here, it is to get people to stay on your blog and hopefully interact in a way that will be financially beneficial to you. Your design needs to be pleasing to the eye, but it doesn't need to dominate the page. The visual impact should not grab the readers attention, but rather should direct their attention to the part of the page you want them focussed on - most likely your posts.
The second important task of the blog template is to provide your reader with easy navigation. While they are on your site you want everything to be as easy as possible. If they want to find a particular topic or post your blogs template should show them how to do it. The more effort they have to expend to get to an article or opinion you have posted, the more likely they are to simply leave the website.
If your blog is easy on the eye, and easy to use, your reader will return and your blogs popularity will increase. As it's popularity increases you will find that your ability to generate profit from it will also rise. So from the earliest stage of selecting a blog template, right through to the most recent post you have made, you should always try to made everything as easy and pleasurable for your reader as possible.
Rob has over 5 years experience with blogging, dating back to a blog he coded from scratch while traveling and living in Korea. He has developed The Blog Profit Guide as a resource to bloggers who want their blogging to give them a full time income.
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