Is Blogging for Traffic Even Worth It?

You know they say actions speak louder than words and I don't have a blog. They also say do what I do and not what I say, and of course I don't have a blog, so that's my disclaimer.
However, I am actually talking with someone right now - in fact, I've got somebody who's working on kind of a private blog for a membership product. If things go well with that she'll probably be creating a regular blog for me.
We're talking about actions and probably in the short-term future I will have a blog.
However, answering the second part of your question, how much value is it - I think a blog doesn't have much more value than a website if it just sits there. If you update content to it every day, which is nice and easy to do on a blog just because of the way it's set up - you can literally add a paragraph every day and have some dynamic content pretty easily, then it makes it easy.
The blog is nice and easy because you don't really need to have any special skills to be able to make a blog happen. You can collect opt-in subscribers from a blog. You can direct people to buy from a blog.
In some way you could almost use a blog to replace a website, although I don't recommend it at all, but for somebody that's technically challenged.
In terms of creating traffic with blogs, I think that you have to get in there and work it and learn it. I think you've got to learn how to develop relationships with other people that are blogging and do some linking strategies, similar to what you do with a website, and that involves some work.
I think that you can get a lot out of working the blog, but just recognize that that's one traffic source. Maybe you decide to spend half your time on article marketing and half your time on blogging. Make sure that you're tracking how many of your subscribers are coming from your blog versus how many are coming from your articles, and how much time or money you're spending on each one so you know what works.
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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
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